From ad copy that's lively, informative and brief, to well-researched editorial articles, I treat all mediums with the end in mind: your clients' needs. Strategic writing means starting each project with a thorough discovery. Together we'll define your "voice" and discover what sets you apart from the crowd.
Browse the services below or view portfolio to see samples.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me and you can start adding your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
Editors often say they'd rather have a reliable writer than a talented one. I say, expect both.
Whether profiling entrepreuneurs who are envigorating their community or breaking down a complex subject into a user-friendly Q&A, my well-researched articles keep your readers informed and engaged.
It's easy to find the human element behind marital therapy sessions, but I'm also good at telling the story behind each widget.
No matter how complex the industry, if there's a human involved, there's a human interest story. I'll research and write about the positive impact you've had on your community.
Today's readers have high expectations. You have less than 2 seconds to provide what they're looking for.
There are things you can do to avoid a high bounce back rate: no noise. Provide relevant content and let readers dive deeper into the site for more.
Bios & Company Pages
Seasoned networkers make the rounds because they understand that people do business with people they know, like and trust. Though it won't buy a round of drinks at the next convention, an effective bio or company page can help build familiarity and excitement.
For companies and individuals alike, a well-written bio can show your professionalism without sacrificing personality. Share your aha moment: show how everything in your life has led to this career.
Warning: irrelevant takeaway pieces don't circulate. They line hamster cages. (Or maybe a parakeet's.)
As with strategic web copy, your print collateral needs to address your reader's needs and instill a sense of trust.
Never lay down chunks of dense text; if you want your brochure to be read, it needs to interact with the flow of the design.
Mark Twain once apologized for writing such a long letter, explaining he didn't have time to write a short one.
When you only have 5-8 words, each one has to count. Every ad begins with a thorough discovery of your strengths and goals. It ends with impact.